When the reach in social networks slows or stagnates, it is time to employ new tactics or change things a little. In this article we will implement 6 tactics that can help you gain new followers and give a little boost to your social networks.
Here 6 tactics to boost the reach of social networks of your brand or business.
1. Deploy video content
Video is one of the trends in social networks right now. Videos get more reach than photos, which means more possibilities for your brand to be viewed by new followers. Creating videos does not have to be complicated or technical – Facebook even allows you to create slide show videos within the platform itself.
2. Use Facebook Live
Have not you tried Facebook Live yet?
Live videos on Facebook (and other networks) generate a lot of interaction. Facebook Live videos even have a map that shows all the live streams happening in the world at any given time, providing a great opportunity to meet more people.
Let your followers know your team, events, promotions, product demos or just have fun with Q & A sessions – there are plenty of ways to use live content.
Facebook is not the only network that allows you to share live videos, Instagram has just launched its new live video feature, YouTube now allows you to stream live from your channel, and of course we have Snapchat and Twitter / Periscope.
One more benefit of live videos? You can use them later to create more content.
3. Participate in Facebook Groups, LinkedIn Groups, Google+ Communities and Pinterest Groups
It’s about being social. It can take a lot of time, but use some of your time each week to interact in groups within the network you are in.
First interact with messages, join conversations, and build trust. You can then share relevant content from your brand or business (but only if you add value to the group or people in the group). You’ll be amazed how being active in these groups can boost the reach of your social networks.
4. Collaborate with “Influencers”
Collaborating with influencers can be a great way to increase the reach of your social networks.
The secret is to find the right influencers, influencers who are aligned with your target consumer and will attract the right customers for your business. You will need to do a little research, but once the influencencers’ campaigns are under way it will open the door to more traffic, more followers and greater reach in social networks.
5. Use Hashtags Correctly and Efficiently
Hashtags, hashtags, hashtags. They are everywhere.
Hashtags are very important in how your customers find your content, and when you learn how to use hashtags correctly, you can reach more people who are interested in your product or service and who are not part of your current network, thus fostering growth And awareness of your brand online.
If you already use hashtags but are not getting much interaction, audit and analyze your list of hashtags. Find out which ones work and which ones do not and adjust your strategy accordingly.
6. Advertising on the Networks
The sixth method is not free, but it is another quick way to increase the reach of your publications on social networks. Segmentation is your best ally here. Knowing your customer is also key, as there are several different ways to offer your advertising on social networks.
Do you see now how with these 6 tactics we can boost the reach of the social networks of your brand or business ?. Getting this instant boost at your social networking reach is possible with the right combination of tactics. What is your favorite tactic on this list? Is there any other way you’ve gained momentum in reaching social networks for your brand or business? Share it with us by commenting below.
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